António Moniz

This course is intended to motivate students for entrepreneurship and the need for technological innovation. It covers a list of topics and tools that are important for new venture creation as well as for the development of creative initiatives within existing enterprises.

Program:

Strategy for entrepreneurship.

Ideation and processes for the creation of new ideas.

Industrial property rights and protection: patents and technical formalities.

Managing an entrepreneurial project: planning; communication and motivation; leadership and team work.

Marketing and innovation for the development of new products and businesses.

Business plan and entrepreneurial finance.

System of Incentives for young entrepreneurs.

Managing growth and intrapreneurship.