Isabel Gomes

Citation:

Santana, Nuno Miguel, Maria Isabel Gomes, and Ana Paula Barbosa-povoa. Supply Chain Optimization: Application to a real case In Livro de actas do 15º congresso da APDIO, IO2011. Coimbra, Portugal, 2011.

Abstract:

The increase focus of companies in clients’ satisfaction, independently of the market they operate in, results from a growing degree of consumers expectations. To fulfill such increase, companies have to arm themselves with the correct internal capabilities, achieving not only efficacy in the satisfaction of each customer, but also efficiency, by operating at the lower possible cost. One of those internal capabilities is the logistics network, which is representing, more and more, a great challenge for companies, given the complexity of the variables that compose it. In this paper, an optimization model is developed that contemplates simultaneously the design and planning of supply chains with reversed flows, through a multi-period and a multi-product network. The proposed model acts as a support tool for the decisions to be made in a real case of a Portuguese telecommunications company, in order to optimize its logistics network.